Abby Merk Joins BetMGM Poker as New Brand Ambassador and Content Creator

Abby Merk Joins BetMGM Poker as New Brand Ambassador and Content Creator

This exciting collaboration will have Abby representing the BetMGM Poker brand at live events and producing original poker content across multiple platforms. With a strong and growing fanbase across YouTube and Instagram—totaling over 100,000 followers—Merk’s authentic voice and passion for the game are a natural fit for BetMGM’s expanding poker community.

“Abby Merk’s winning personality and love of poker reflect the type of excitement we are building in the poker community,” said Casey Hurbis, Chief Marketing Officer at BetMGM. “She is a fantastic addition to our stable of ambassadors.”

Merk, a 24-year-old from Chicago, left a promising career in finance to pursue poker full time. Since then, she’s traveled the globe grinding tournaments and building a loyal fanbase through engaging content and storytelling. As part of this new deal, she’ll create content specifically for BetMGM’s channels and appear at live poker events held at MGM Resorts International properties.

“It has always been my dream to partner with a brand that aligns with my values of honor, integrity, and respect,” Merk said. “I’m so proud to be joining BetMGM as a poker ambassador for 2025!”

This partnership continues BetMGM’s momentum in the online poker space. Back in November 2024, the platform merged its New Jersey and Michigan player pools, giving players a more robust app experience, bigger tournaments, and enhanced promos.

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🎙️ Want to hear more from Abby Merk?
The Nerdthusiast Poker Podcast recently had Abby on the show for a full interview! You can listen now at NerdthusiastPoker.com or watch the full video below on YouTube. Don’t miss this exclusive chat with one of poker’s fastest-rising stars!